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1 October 2025

Global Crane Services rebrands as part of parent company’s new identity

This year, our parent company marks its 20th anniversary, a significant milestone that reflects two decades of vision, resilience, and, above all, the commitment of its people

In its 20th year, the company is taking a bold step into a new era with the launch of a refreshed identity that reflects who it is today and the direction it is heading as a forward-thinking investor. From today, Global Energy Group and its investment arm, GEG Capital, come together under a single identity and will now be known simply as Global. .

For Global Crane Services, and our sister companies, today we also we move forward with a sharper focus and a stronger identity as part of the new brand of our parent company. This is more than a new logo – it is about showing clients and future colleagues that we are part of an ambitious organisation with the scale, capability, and reach to deliver across multiple sectors. 

Cameron Coutts, Managing Director of Global Crane Services, said: “As one of the UK’s leading crane hire specialists, we have the capability and experience to support the most complex lifting and logistics projects. This refreshed identity gives us the opportunity to show the scale and ambition of the wider Global group while continuing to do what we do best: deliver safe, reliable solutions with a dedicated team that clients trust. 

With one of the country’s most modern and versatile crane fleets, Global Crane Services plays a vital role in the delivery of major projects across the oil & gas, renewables, construction & civils, rail, shipbuilding, and utilities sectors. To learn more about our services, including CPA crane hire, CPA contract lift, modular transport, heavy haulage, and SPMT. 

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